Many businesses don't take advantage of the many opportunities to create memorable experiences for customers. They leave the future connections of their customers to chance, hoping that they will return. This usually means that the customer is gone and the experience ends. It is easy to extend an experience or make a connection by simply collecting contact information at each touch point.
Your email list is what drives you to build trust with clients, establish lasting relationships, and connect with them. It is actually one of the most important business assets.
To find your future customers, it takes some research on your part. Some are obvious while others are more subtle. They are all vital to your success. In the next paragraphs, I'll share what constitutes a valuable connection and how you can find them school email.
We all have moments when we meet someone new and make connections with people who are important to us. It is important to be able to distinguish between connections that are beneficial to you and connections that will benefit your business.
Logically, your message must be delivered to as many people possible to ensure that your business attracts customers to continue to grow. If your message is not valuable to your business, you will not be able to collect email addresses from anyone and everyone. You must be able identify the opportunities when you communicate with many people. This will allow you to focus your efforts on those valuable opportunities and not waste time collecting information that won't yield value.
The difference between a "connection", and a valuable connection is whether you can extend communication beyond the initial connection in a way that will translate into sales. Here are some questions to ask yourself in order to decide if you should spend your time gathering information. It is valuable if you answer "yes" to all the questions.
1. Does the place where you gather the information help to build a relationship? One will be more positive if he or she is asked to sign up for the email list of a financial advisor when he or she visits a bank, than if he or she is faced with the same decision at a concert intermission. A sign-up sheet for all banks can be more valuable than a card for all concerts venues.
2. Is the contact information valid and relevant to the decision maker? Email addresses that are too general will not yield personal connections.
3. Are they interested in the products and services your business offers? It is best to not waste your time if your prospect doesn't have the financial resources. There are always more chances to gather information from potential prospects. The old saying that everyone is a prospect doesn't necessarily hold true every time.
When building an email list, quality is more important than quantity. You will be amazed at the speed with which your email list grows if you take time to review all your connections and learn how to properly collect permission and email addresses on a consistent basis.