According to research, over 65% of marketers worldwide ranked email the best online marketing tool. You can build an email database to communicate directly with prospects and customers about your products and services. These are the five steps to building an email marketing list.
1. Make Something That Your Target Market Wants
What information do your target market require? What are their problems or how can they make their lives easier? Once you have found the right answer, you can put it all together in a document that you can share with your audience. This could be a report or an eBook, or a video series special education email.
2. Create a Squeeze Page
A webpage that captures email addresses is essential to build an email marketing list. This is known as a squeeze page. This page will give your prospects their free information in return for their email address. This page will have a box that allows people to enter their email address and get your freebie. A squeeze page should be visually appealing. It should clearly explain the benefits of your freebie to your audience.
3. Install email marketing software
It is impossible to manually send your freebies to everyone who requests it. This is why you should set up email marketing software that does this automatically. This software is often called an autoresponder. It will allow you to create newsletters, segment your email list, and automatically send messages to your subscribers.
4. Increase traffic to your Squeeze page
Next, drive traffic to your squeeze pages to encourage people to sign up for your email list. This can be done in two ways. There are two options: you can either use paid traffic methods such as solo ads, banner advertising, social media advertising, and pay per click marketing or you can use free traffic methods like social media posts and blogging. You can use both paid traffic and free traffic.
5. Continue to Provide Value
You can't simply send out sales messages to your email list when you create it for marketing purposes. Your subscribers must be provided with value. You must strike a balance between sending out emails to promote products and sharing information.